Client: Student Project
Name: Urge Extreme
Software: Adobe Illustrator CS4
Concept: Condom company Urge needs a logo for packaging. The Urge type design uses a clean sans serif font with a simple design panel to reflect the shape created by the text. The panel serves both a contrasting container as well as a shape that relates to the product. Using a heavier sans serif text for the line called extreme and using a large X character with the text tree at a inclined angle completes the logo design for the package. The upper left corner of the X character is also neatly clipped by the fold of the package.